In the time it took me to cross the street,
a truck pulled up,
the driver jumped out and
slapped an $18. sticker
over the $16. sticker.
Bam!
$16. for all day parking is now $18.
This is how you raise your rates.
The next day
the parking lot was full again
and the owner made more money.
Did some parkers
leave to find a cheaper lot?
Maybe.
Did some parkers grumble
a little and park there anyway?
Likely.
Did some new parkers
come around the corner
and think $18.? Ok.
Most definitely.
This is how you make more money.
Almost without exception,
every professional client
I have coached/consulted with
could be charging more.
All but a few, wish they were.
Confidence and fear of conflict
typically gets in our way.
And definitely without exception
clients who have raised their rates
have done so without any significant
pushback or loss of clients.
Further, many of my clients’
clients and customers have not
only accepted the price increase
They’ve agreed with it.
If you’re doing an excellent job,
your clients will want to
pay you what you’re worth.
You have to believe you’re worth it first.
Then, make a new sticker.
